Power of 4 For a More Focused Business
Wednesday, February 11th, 2009***Important Update***
[Taking note of fellow students comments (see below and feel free to comment too) and reviewing a couple of things, I have decided to rephrase the 4 Hours part of the Power of 4 Square and revisit some goals and adjust their term (short to medium to long etc) as noted by Garry [and by extension JT] Alex said if you have one major business goal you have a 95% chance of success, if you have two it drops to 70% and more than that and it drops to less than 50%…I want 100% success so I will take this advice and use it – just shows it’s never too late to readjust your thinking…and now please read the post…..:-]
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How Many Letters in KISS (Keep It Simple Stupid)?
The school I went to tells me it’s 4….
As discussed in a previous post speaking about goals for 2009 (the year to shine!) I wanted to find something that made it easy to manage what I was doing [and why I was doing it] and not to be distracted by things that will not get me to where I want to be….make sense?
So I was thinking about many of the things that my mentor Alex Jeffreys discussed as early on as Module #1 of our coaching program….and that is Keep It Simple Stupid (KISS) – know and focus on the things that make the money and the [by now] infamous phrase: This is business!
So looking at where I am starting from and where I want to be I decided to start with the end in mind and reverse engineer my year……
Where Am I Now?
As many of you will know I live and work in Ireland – I have a [wonderful and young] family and a full time job. Therefore my time is somewhat limited – not an excuse – just a fact that I have to manoeuvre and manage around. You no doubt can relate to this if you are in the same situation.
However, in thinking about this [time-limit thing] I could use it to my advantage…..
Knowing that I only have X amount of hours – then I have to be sure that this time is spent productively – no flaffing about etc. It will force me to utilize the 20/80 rule [again as discussed by Alex as well as Tim Ferriss of the Four Hour Work Week - excellent book, get a copy!] and see where the best use of time and resources should be directed.
This may [and probably will] involve investing [that is paying hard earned cash for] in time saving programs that I will report on later
Interestingly, in relative terms, I get a lot of refferal traffic from Twitter with an average 2 page visit spending 3 minutes on this blog. this is amazing too as I don’t pimp Twitter at all [that is to say not every tweet has "visit my site" etc]
I am a relative newbie to the internet marketing game, I like it [some play golf I like to learn how to get financial freedom] and I learn fast – but it has been hit and miss and is by no means a business in it’s own right [yet!]…which brings me to my next point…..
Where Do I Want to Be? [Desired Outcome]
2009: time to shine! The mantra of Alex Jeffreys students.
So where do I want to be in Dec 2009 – well if it involves a beach and a hammock I will be very glad! – but you see for Alex [and hence for me] that is not specific enough! In fact I have to be specific about 4 goal areas which can be summed up in the acronym P.I.B.E
- Personal
- Income
- Business
- Entrepreneurial
So let’s take the first one…
Personal Goals [Overview - more specifics later]
- Get Fit [I think this is important on a lot of levels]
- Disneyland Paris with family
- New Zealand 2010
- Vegas with 500
- Meet Alex Jeffreys and buy him a drink or two to thank him for his inspiring coaching course…[Alex - I am comin' to Cardiff mate!]
- Afford Mass Control Program and Seminar [I know that's business too but hey!]
Income Goals [Overview - more specifics later]
- 3 Niches at $50 a day each [edit: longer term goal after I master 1 niche and grow my list]
- Minimum profit of $50K by end of 2009
Business [Overview - more specifics later]
- List Building [par excellence] 7500 by year end!
- Keep a Success Journal [just do it!]
- Update Blog look and Seo effectivness
- Office space [at home]
- Focus on Giveaways [create killer content]
- Twitter [build followers to 2000 by end of March]
- Oil Rigging
- Podcasting [iTunes]
- Build a leverage system in line with the Power of 4 [Outsourcing, paid solutions]
- My own product ready by September [Free eCourse, list promotion and future coaching program [not the internet niche]
- JV partners – Fortunate 500
- Book [ordinary - as in off the shelf type!again longer term but here for prosterity]
- Public Speaker for Events [If I get myself sorted I might get to do this in Vegas, hey Alex?]
- Continue to support and promote the Profit Pulling Project and my fellow students
Entrepreneurial [Overview]
- Master Video [production, scripting, camtasia etc]
- SEO
- Public Speaking
- Increase business acumen
- Learn how to run a coaching course
So……
What is the Power of 4?

Well as shown and illustrated above you can see that I have broken my development with the Alex Jeffreys Coaching Program into 4 areas [it makes it easier for me, and feel free to use it if it makes sense to you!]
They are:
4 [as many]Hours [as I possibly can]
Like many and [even maybe you I am building an online business while working full time as well as having a lovely young family that requires a lot of time. So [borrowing and inspired by Tim Ferriss] I have landed on the number of 4 hours a week.
A little disclaimer here:
These are what I do hands on with my business which will be things that I do not want to outsource and that I feel personal about [or things that I have to do like videos and podcasting and tweeting etc].
I would also be doing oil rigging personally and commenting and connecting with people on a personal level whereever possible.
In terms of Article Writing [I might write a few seed articles just to make sure that it has my personality - but spinning etc will be done elsewhere] as well as Techie Stuff etc I will outsource these functions [as it is still cheaper to get others to do most of it and would look better than what I could do too!]
Time spent listening to modules, or training etc are not counted because I will substitute that with watching rubbish on TV [that makes me nada!]
4 Traffic
I want to do 4 things a week that will have a positive impact on Traffic Generation to m site/ squeeze page.
As discussed above I will be focusing on media and social networking as well as Giveaways Sites to grow my list, so this section will involve moving that forward in a concrete way. As seen in my Traffic Generation Mind Map – there are a lot of things that can be done, but I want to focus my attention on what will get most people to my site and onto my list!
4 Goals
4 tangible actions a week that move me towards my P.I.B.E goals desired outcomes. These will work in harmony with the 1 year, 90 day, 30 day, 1 week, 1 day breakdown that Alex Jeffreys recommends.
This exercise will run in sync with the other three squares in the diagram; i.e. actions to generate traffic will naturally move me towards achieving my Business goals of building the list to 7500 for example – I see this as the policeman of the 4 – keep me from being a busy fool!
4 Posts
Value, Value, Value is the [other] mantra of the students and I will endevour to add to my readerships’ experience by providing 4 post a week [google likes this too - frequency is good], recounting the highs and lows as well as informative, useful information that the reader can take away and use….[oh and a bit of fun as well!]
These will also include multi-media [video and audio, lots of it!] as well as stuff from and directions to other peoples blogs, videos, reports – where it is appropriate and adds real value – no rehashed cacca here!
Oh, and I want each post to have a picture, because I like it when other blogs have pictures on their posts.
Final thoughts…….
I will play with this one, but I would like it if I could have a specific day for specific tasks – like Friday is video and I do all my videos on Friday….we’ll see how it works out!
Key here for me [and for you my friend] is FOCUS – and not tangents!!
My man Gary “GazzaMan” Simpson [http://motivationselfesteem.com/talk/] has a great time management book that I will be using to help me to do this….
Just to say thanks to all my fellow students [you know who you are] for your continued inspiration and support. As Lennon said: “and we all shine on….like the moon and the stars and the sun….on and on and on and on….” – may this be your year to shine!
And a special thanks to Alex Jeffreys for making this a chance to look my wife in the eye and say:
“Hey! This ‘Internet Thing’ just might work…in fact for the first time ever deep down inside I KNOW it will”….and she believed me!
See you on the beach!
Harry