The Truth About Selling In 2011
As you read through this post you may be expecting the usual reflections…
However I know that most posts written on this subject will be all about analyzing the numbers and Key Performance Indicators etc., and you should do this – you’re in business after all….I will be doing this so that I can achieve my expected goals and desired experiences….
However, the fact is most problems for us as sales people DO NOT rest solely in the numbers, these are simply a by-product of something else that needs to be in place…and it comes down to a different mindset.
The Year: 2011
The Challenge: Make More Sales in Less Time with Less Stress.
Work with pre-qualified ‘ready to buy now’ prospects and clients in a way that is ethical and congruent with you as a person leading to a mutually beneficial business relationship.
The World as You Know it: Global Recession
Earning top commissions using the usual methods is becoming more and more difficult meaning you have to work harder and harder for each sale. Job security for the sales person as well as the client is a thing of the past. The ‘gravy train’ accounts are drying up; you can no longer rely on your ‘pole position’ in their selection process.
You are going about your business knowing that there must be a better way, that you were meant to be a better sales person than this, it should all be easier than this.
But you are unaware of the truth that is…
The Truth: The World You are Trying to Sell to No Longer Exists!
Even if the economy were to bounce back like a bunny junked up on caffeine there is still an undeniable reality that has blinded the minds of millions of sales people worldwide….
But you feel it…you’ve felt it for a while now.
You are here because you know something; you know that there’s something wrong with the way you are selling and the world you are selling to…you don’t know what it is exactly, but it’s there, like a splinter in your mind, driving you mad.
It’s not your fault: This is because you’ve been trained to think and act in a way that is actually making it more difficult to make sales, it keeps telling you “the customers are out there – you’re just not working hard enough…”
There are buyers out there, but they have been hidden from you….
They have been hidden by what I like to call ‘Traditional Sales Trainer’ and ‘Tyranical Sales Managers’, the Agents of a system that are either too lazy, too stupid or too egotistical to realize there is a better way to make sales – thesse are the very ones who keep shouting: “Activity, activity; hit the streets, it’s all a numbers game, smile and dial”.
They have failed you because they ignore the vital importance of the following in the sales process:
- Relevance
- Timing
- Inventiveness
- Branding
- YOU
They have ignored the fact that the world you are trying to sell to no longer exists!
Buyers are not what they use to be and they act and they buy in a very different way, in effect the buyer today has been upgraded.
The Solution: Join the New Sales Revolution.
Discover how to crack the “Secret Sales Code” and write your own rules in your sales career! Learn how to leverage the knowledge of the ‘Oracles’ to make more sales in less time with less stress!
I am calling out to the Diapora of Sales Professionals who want to be ‘unplugged’ from the machine – the way of selling that, like sentinals, is systematically destroying any chance you have at long term success!
Calling out to all sales people that want to discover an easier, more ethical and more profitable way of facilitating the buying process, learning from the modern selling masters…, Frank Rumbauskas, Michael Port, Dave Lakhani, Tony Parinello and many more.
I will seek to become a resource for you my fellow Sales Professional to uncover the needed skills (in particular how to use the power of the internet) to crack the code and write the rules in your sales career.
What are you going to do differently? Leave a comment and join the New Sales Revolution….
Harry ”I am not the Guru…I just found an easy way up the mountain!” Harris


