Warning: This could prove to be one of the most eye opening posts that you will ever read about customer behaviour!

(FYI: this not my video – so I am not blowing smoke…- but from some clever people in coats who have the time to do lots of really interesting and actionable research…translation: you need to know this stuff!)

If you ever wanted proof that the world you are trying to sell to no longer exists then this is it.

Our prospects and clients have been upgraded and they “think” differently than the older model….

If you are in anyway serious about understanding how to make more sales in less time with less stress in the 21st Century then you have to watch this video!

Step 1: Just click the link below and watch the video [opens in new window], then come back here and go to step 2…

source: http://www.mckinseyquarterly.com/The_consumer_decision_journey_2373?pagenum=1#interactive

Step 2: Leave a comment and let us all know what you think….How can you use this information in your sales career?

I’ll give you my 10c worth as we go through as well as some practical tips on what you can do….